Breathe Right: Nasal Strips for Congestion Relief
Advertisement Description
Breathe Right is a product created for individuals with breathing difficulties especially during their sleep. This product aims to promote easier and clearer breathing which would enable their consumers to have better quality sleep at night. Some people have trouble sleeping because of their noses being blocked so easily, while others tend to experience heavy snoring, which is another breathing problem that often disrupts the sleep of other people sleeping nearby these snorers. Breathe Right uses a megaphone to symbolize loud snorting and snoring noises. Megaphone is often used during a protest, hence the advertisement puts together the symbol with the words “quit protesting” in order to emphasize that with Breathe Right, troubled noses can quit protesting at night.
Targeted Audiences
The targeted audiences for this product are people who have sinuses or common cold like the flu, which are most likely to cause their noses to be blocked during their sleep. This product also caters to individuals who snores regularly at night. Instead of taking medicines or visiting the doctors for treatments, people can easily purchase the Breathe Right strips from their nearest local drugstores.
Recommendations
There are few recommendations to help improve this advertisement. One of them is to remove the word “quit protesting”. Since megaphone is a symbol that is usually been used for protests, thus it somehow contradicts with the tagline. If it is a must to display the image of a megaphone, try adding the “no” or “do not” sign on the megaphone as seen in certain signs such as the “No Smoking” or “Do Not Enter” signage. By doing so, “quit protesting” becomes even more relevant alongside with the megaphone picture. Another recommendation is to place the megaphone like it is lying on the bed with the clipart of triple Z’s beside it to represent an individual sleeping while making extremely loud noises.
Analysis
There are two different messages found in this advertisement. Firstly, one of our group members interprets it as a political advertisement that tries to demolish any on-going protests and the nose on the megaphone indicates that people are poking their noses into political matters, thus thinking that the advertisement wants people to stop protesting and go to sleep instead. However, the majority of our group members interpret it as “Breath Right” being a product which relates to breathing problems, and its purpose is to provide consumers with multiple benefits like reducing loud snoring at night, as well as preventing lack of sleep by curing stuffy and irritated noses.
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Advertisement Description
Breathe Right is a product created for individuals with breathing difficulties especially during their sleep. This product aims to promote easier and clearer breathing which would enable their consumers to have better quality sleep at night. Some people have trouble sleeping because of their noses being blocked so easily, while others tend to experience heavy snoring, which is another breathing problem that often disrupts the sleep of other people sleeping nearby these snorers. Breathe Right uses a megaphone to symbolize loud snorting and snoring noises. Megaphone is often used during a protest, hence the advertisement puts together the symbol with the words “quit protesting” in order to emphasize that with Breathe Right, troubled noses can quit protesting at night.
Targeted Audiences
The targeted audiences for this product are people who have sinuses or common cold like the flu, which are most likely to cause their noses to be blocked during their sleep. This product also caters to individuals who snores regularly at night. Instead of taking medicines or visiting the doctors for treatments, people can easily purchase the Breathe Right strips from their nearest local drugstores.
Recommendations
There are few recommendations to help improve this advertisement. One of them is to remove the word “quit protesting”. Since megaphone is a symbol that is usually been used for protests, thus it somehow contradicts with the tagline. If it is a must to display the image of a megaphone, try adding the “no” or “do not” sign on the megaphone as seen in certain signs such as the “No Smoking” or “Do Not Enter” signage. By doing so, “quit protesting” becomes even more relevant alongside with the megaphone picture. Another recommendation is to place the megaphone like it is lying on the bed with the clipart of triple Z’s beside it to represent an individual sleeping while making extremely loud noises.
Analysis
There are two different messages found in this advertisement. Firstly, one of our group members interprets it as a political advertisement that tries to demolish any on-going protests and the nose on the megaphone indicates that people are poking their noses into political matters, thus thinking that the advertisement wants people to stop protesting and go to sleep instead. However, the majority of our group members interpret it as “Breath Right” being a product which relates to breathing problems, and its purpose is to provide consumers with multiple benefits like reducing loud snoring at night, as well as preventing lack of sleep by curing stuffy and irritated noses.
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Minimally Invasive Sports Surgery by Mount Sinai Medical Center
Advertisement Description
Mount Sinai Medical Center advertisement serves to promote their minimally invasive sports surgery service. Standard surgery could bring so many disadvantages to an athlete. For example, standard surgery requires athletes to rest for several months. This is very time consuming as it would cause potential athletes to miss out on so many great opportunities and eventful sports competitions. If one of the athletes decides to start playing sports before full recovery, the injuries will worsen. Therefore, minimally invasive surgery exists to reduce the time required for recoveries. It also helps minimizes surgical incisions as compared to regular surgery. Instead of using a normal baseball with red stitches all over it, the advertisement displays a baseball having only one short and small stitch on it. This tiny stitch symbolizes the minimally invasive surgery.
Targeted Audiences
The targeted audiences for this surgical service are athletes ranging from kids to adults who are actively engaged in sports. Majority of the active athletes have faced numerous of injuries during their lifetime. Once athletes are badly injured, it is crucial for them to receive a speedy recovery in order for them to get back on their respective fields as soon as possible. Besides that, it is not advisable for athletes to undergo a surgery that delivers big incisions because it may increases the chances of athletes getting injured all over again. Hence, this advertisement also focuses on athletes who would want a faster recovery and also a lesser traumatic experience to their bodies.
Recommendations
There are quite a number of recommendations that would help to brush up this advertisement. First of all, the details about Mount Sinai should be enlarge because text is too small, making it uneasy to be read. Although the main purpose of the advertisement is already largely stated, yet some people do not understand the meaning of minimally invasive sports surgery. Choice of words plays an important role especially on ads with little amount of visuals. Therefore, this advertisement should further explain the meaning of their message clearly. Next, it needs some modifications in the visual section to appear more attractive. It looks rather dull, plain and unattractive to many. Since this advertisement is for athletes, there should be more athlete-elements kind of visuals included because the object placement in the ad looks like it targets only baseball players instead of all athletes.
Analysis
For this advertisement on minimally invasive sports surgery, all members in our group share similar opinions. Each and everyone of us have the impression that the advertisement is promoting a surgery for baseball players because the baseball appears to be the only prominent object featured in the advertisement. Despite that, we somehow knew that the message is meant for every athlete based on the key takeaway like “sports surgery”. Sports could be any kind of sports and even though baseball players looked like their main focus, we made it into a sense that baseball just one of the representative out of all the sports. Furthermore, we also felt that it is one of the most unappealing advertisement because of its dull appearance and tiny little fonts.
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Advertisement Description
Mount Sinai Medical Center advertisement serves to promote their minimally invasive sports surgery service. Standard surgery could bring so many disadvantages to an athlete. For example, standard surgery requires athletes to rest for several months. This is very time consuming as it would cause potential athletes to miss out on so many great opportunities and eventful sports competitions. If one of the athletes decides to start playing sports before full recovery, the injuries will worsen. Therefore, minimally invasive surgery exists to reduce the time required for recoveries. It also helps minimizes surgical incisions as compared to regular surgery. Instead of using a normal baseball with red stitches all over it, the advertisement displays a baseball having only one short and small stitch on it. This tiny stitch symbolizes the minimally invasive surgery.
Targeted Audiences
The targeted audiences for this surgical service are athletes ranging from kids to adults who are actively engaged in sports. Majority of the active athletes have faced numerous of injuries during their lifetime. Once athletes are badly injured, it is crucial for them to receive a speedy recovery in order for them to get back on their respective fields as soon as possible. Besides that, it is not advisable for athletes to undergo a surgery that delivers big incisions because it may increases the chances of athletes getting injured all over again. Hence, this advertisement also focuses on athletes who would want a faster recovery and also a lesser traumatic experience to their bodies.
Recommendations
There are quite a number of recommendations that would help to brush up this advertisement. First of all, the details about Mount Sinai should be enlarge because text is too small, making it uneasy to be read. Although the main purpose of the advertisement is already largely stated, yet some people do not understand the meaning of minimally invasive sports surgery. Choice of words plays an important role especially on ads with little amount of visuals. Therefore, this advertisement should further explain the meaning of their message clearly. Next, it needs some modifications in the visual section to appear more attractive. It looks rather dull, plain and unattractive to many. Since this advertisement is for athletes, there should be more athlete-elements kind of visuals included because the object placement in the ad looks like it targets only baseball players instead of all athletes.
Analysis
For this advertisement on minimally invasive sports surgery, all members in our group share similar opinions. Each and everyone of us have the impression that the advertisement is promoting a surgery for baseball players because the baseball appears to be the only prominent object featured in the advertisement. Despite that, we somehow knew that the message is meant for every athlete based on the key takeaway like “sports surgery”. Sports could be any kind of sports and even though baseball players looked like their main focus, we made it into a sense that baseball just one of the representative out of all the sports. Furthermore, we also felt that it is one of the most unappealing advertisement because of its dull appearance and tiny little fonts.
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Schick Razors: The Power of 4 Campaign
Advertisement Description
Schick is promoting the benefit and quality of their razor blade in the print advertisement. We can see that they promote their product in ways that brings a very impactful outcome. Judging from the Schick’s Razor ad, the image displayed is a woman’s leg being shaved half way and the shaved part looks very clean compared to the rest of her unshaved leg. The way she holds her razor is gentle, portraying that just by one stroke without needing to apply too much pressure, is already effective enough to achieve that smooth leg effect. This is because the Schick razor contains four blades, therefore enabling consumers to effortlessly shave unwanted hairs with maximum satisfaction. The advertisement uses the illusion of a tiger’s fur being shaved to show how sharp the razor blades could be. The product is so successful in producing a desired result that the tiger’ got skinned even with its super thick fur. It proves to show that any types of hair can be easily shaved solely by using Schick razors. In addition, it also shows the skin color differences between the shaved area and unshaved area. The shaved area appears brighter than the unshaved area as Schick Razor also claims that its razor is the only ones that lathers and moisturizes during shaving.
Targeted Audiences
The targeted market for this razor is among the hairier women and men who are unhappy with their excessive body hairs. Some people tend to have really hairy body parts, and they find those hairs to be such an unpleasant sight. To get rid of those unwanted hair, Schick Razor’s advertisement is created to help any individuals pull off their desired hair-free look. Secondly, it is also targeted to those who are first timers when it comes to shaving. This advertisement plays an important role in convincing new consumers on the powerful after effect of using Schick as their favorite brand for razors in case they are wondering which brand to select. Thirdly, it even caters to those who shaves frequently but have really dry skin. The message shows that Schick Razor helps shed off the dry skin while making it appear fairer, smoother, and fully moisturized. Absolutely perfect for people with dry skin.
Recommendations
There are few recommendations that can be given to improve this print advertisement. First of all, the advertisement should focus more on the razor than the tattoo. They should emphasise more on the fact that this razor consists of four blades, which is a really powerful tool that helps ease up the shaving since the four blade being the main feature of this product. Additionally, their tagline “The Power of Four” brings a little confusion as people might not understand the meaning of four. For that reason, the tagline should be modified to “The Power of Four Blades” to bring focus on their main feature and function. Moving on, despite the fact that the used of tattoo shaving is extremely creative, they could have focus more on the shaving a hairier leg rather than letting the shaved tattoo do all the talk. Consumers would like to witness how a close shave can benefit others with thicker and hairier body hairs.
Analysis
Two different types of messages are interpreted from this Schick Razor advertisement. Firstly, the majority of our members found that the advertisement portrays Schick Razor to be a very effective tool in removing unwanted hair without harming the consumer’s skin. It works successfully in shaving the body hairs because of its powerful four blades. Secondly, some of our members had the first impression of the advertisement looking like it’s promoting a razor blade that can remove tattoos as well. It is a misconception whereby the razors are too powerful that it also helps with tattoo removal without having to make an appointment to get tattoo removal done. Some of us thought that the first impressions that this print advertisement gave out are quite misleading, therefore it needs to be further analyzed to understand clearly about the product’s main purposes.
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Advertisement Description
Schick is promoting the benefit and quality of their razor blade in the print advertisement. We can see that they promote their product in ways that brings a very impactful outcome. Judging from the Schick’s Razor ad, the image displayed is a woman’s leg being shaved half way and the shaved part looks very clean compared to the rest of her unshaved leg. The way she holds her razor is gentle, portraying that just by one stroke without needing to apply too much pressure, is already effective enough to achieve that smooth leg effect. This is because the Schick razor contains four blades, therefore enabling consumers to effortlessly shave unwanted hairs with maximum satisfaction. The advertisement uses the illusion of a tiger’s fur being shaved to show how sharp the razor blades could be. The product is so successful in producing a desired result that the tiger’ got skinned even with its super thick fur. It proves to show that any types of hair can be easily shaved solely by using Schick razors. In addition, it also shows the skin color differences between the shaved area and unshaved area. The shaved area appears brighter than the unshaved area as Schick Razor also claims that its razor is the only ones that lathers and moisturizes during shaving.
Targeted Audiences
The targeted market for this razor is among the hairier women and men who are unhappy with their excessive body hairs. Some people tend to have really hairy body parts, and they find those hairs to be such an unpleasant sight. To get rid of those unwanted hair, Schick Razor’s advertisement is created to help any individuals pull off their desired hair-free look. Secondly, it is also targeted to those who are first timers when it comes to shaving. This advertisement plays an important role in convincing new consumers on the powerful after effect of using Schick as their favorite brand for razors in case they are wondering which brand to select. Thirdly, it even caters to those who shaves frequently but have really dry skin. The message shows that Schick Razor helps shed off the dry skin while making it appear fairer, smoother, and fully moisturized. Absolutely perfect for people with dry skin.
Recommendations
There are few recommendations that can be given to improve this print advertisement. First of all, the advertisement should focus more on the razor than the tattoo. They should emphasise more on the fact that this razor consists of four blades, which is a really powerful tool that helps ease up the shaving since the four blade being the main feature of this product. Additionally, their tagline “The Power of Four” brings a little confusion as people might not understand the meaning of four. For that reason, the tagline should be modified to “The Power of Four Blades” to bring focus on their main feature and function. Moving on, despite the fact that the used of tattoo shaving is extremely creative, they could have focus more on the shaving a hairier leg rather than letting the shaved tattoo do all the talk. Consumers would like to witness how a close shave can benefit others with thicker and hairier body hairs.
Analysis
Two different types of messages are interpreted from this Schick Razor advertisement. Firstly, the majority of our members found that the advertisement portrays Schick Razor to be a very effective tool in removing unwanted hair without harming the consumer’s skin. It works successfully in shaving the body hairs because of its powerful four blades. Secondly, some of our members had the first impression of the advertisement looking like it’s promoting a razor blade that can remove tattoos as well. It is a misconception whereby the razors are too powerful that it also helps with tattoo removal without having to make an appointment to get tattoo removal done. Some of us thought that the first impressions that this print advertisement gave out are quite misleading, therefore it needs to be further analyzed to understand clearly about the product’s main purposes.
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Karada Scan by Omron
Advertisement Description
Karada Scan is a trademark of Omron Healthcare CO., LTD. This company serves to encourage a healthier living environment for the society. Health are taken seriously among the society and this further elevates their health concerns to a level that encourages them to invest into something that would improve their healthcare. There are a number of healthcare equipment introduced by Omron. For instance, blood pressure monitor, thermometer, respiratory, weight management, medical and many more. Knowing that our modern society are often occupied with their working life, this causes them to ignore their health. Omron tries to instill awareness by promoting one of their healthcare products which is the Omron fat analyzer called the Karada Scan. This analyzer is made just for society to keep track of the amount of their body fats in order to ensure that they are safe from diseases caused by excessive body fats, thus leading them towards a healthier life. There is a silk cloth which represents our precious body, and a can of substance staining the cloth which represents the excessive body fats. The message was portrayed in a way that says we have to clean up the mess on the expensive silk cloth, which also means we have to clean away the excessive fats in our precious body. This message goes hand in hand with their tagline “Time to clean up your act!”.
Targeted Audiences
The targeted audiences for the Omron's Karada Scan would be the actively involved young adults and busy working adults as well as the elderly generations. In many cases, most diseases are known to appear during the adulthood stage, so it is recommended for all adults to check their health constantly now and then. Plus, knowing that most actively working adults do not really have the spare time to pay a visit to the clinic or hospital, Omron Karada Scan would be a great choice for them when it comes to convenience. It also works for the active young adults who are very engaged in life. Young adults nowadays have little awareness about the dangers of excessive body fats and some of them can be quite skeptical to have their body fats checked at such young age. This is also why Omron Karada would be great for the young adults as it is charged at a reasonable price as well as it can be used according to the time that they would prefer.
Recommendations
Recommendations for the Karada Scan ad would be to include an introduction of the actual product itself. In their advertisement for the Karada Scan, the thing that is being featured is a can with a well-toned body image having strange liquid substances spilling out from it. Although the Karada Scan appears to be at the bottom left corner of the advertisement, it is hard to know that it is actually a fat analyzer. Consumers would absorb the message better if they highlight the product and people would put effort to relate the revolting liquid with the Karada Scan out of curiousity. Next, the brief description of the promoted tagline should be enhanced by its size due to the fact that it is a little too small to read for their targeted audiences. Busy consumers do not have the time to squint their eyes such tiny words because it is time consuming and it looks unnecessary.
Analysis
The Karada Scan advertisement has collected different impressions from our group members. Firstly, even though it is just a print advertisement without any moving visuals being involved, yet it still manages to leave us with the feeling of uneasiness. The uncomfortable sighting comes from the liquid substance pouring out from the body as it looks rather disturbing. Some of us linked the metal can with body-related products since it has a body image on it. Nonetheless, one of our group members described the liquid substance as a type of food pouring out from the body. Following on, looking through the whole advertisement, it is understood that the body fats was intentionally made to look disgusting to represent how excessive fats can bring unpleasant diseases to our bodies. Although we do have different interpretations on the liquid substance, however it still manages to invoke our emotions which is a brilliant idea especially if the advertisement is trying to spread an awareness.
Advertisement Description
Karada Scan is a trademark of Omron Healthcare CO., LTD. This company serves to encourage a healthier living environment for the society. Health are taken seriously among the society and this further elevates their health concerns to a level that encourages them to invest into something that would improve their healthcare. There are a number of healthcare equipment introduced by Omron. For instance, blood pressure monitor, thermometer, respiratory, weight management, medical and many more. Knowing that our modern society are often occupied with their working life, this causes them to ignore their health. Omron tries to instill awareness by promoting one of their healthcare products which is the Omron fat analyzer called the Karada Scan. This analyzer is made just for society to keep track of the amount of their body fats in order to ensure that they are safe from diseases caused by excessive body fats, thus leading them towards a healthier life. There is a silk cloth which represents our precious body, and a can of substance staining the cloth which represents the excessive body fats. The message was portrayed in a way that says we have to clean up the mess on the expensive silk cloth, which also means we have to clean away the excessive fats in our precious body. This message goes hand in hand with their tagline “Time to clean up your act!”.
Targeted Audiences
The targeted audiences for the Omron's Karada Scan would be the actively involved young adults and busy working adults as well as the elderly generations. In many cases, most diseases are known to appear during the adulthood stage, so it is recommended for all adults to check their health constantly now and then. Plus, knowing that most actively working adults do not really have the spare time to pay a visit to the clinic or hospital, Omron Karada Scan would be a great choice for them when it comes to convenience. It also works for the active young adults who are very engaged in life. Young adults nowadays have little awareness about the dangers of excessive body fats and some of them can be quite skeptical to have their body fats checked at such young age. This is also why Omron Karada would be great for the young adults as it is charged at a reasonable price as well as it can be used according to the time that they would prefer.
Recommendations
Recommendations for the Karada Scan ad would be to include an introduction of the actual product itself. In their advertisement for the Karada Scan, the thing that is being featured is a can with a well-toned body image having strange liquid substances spilling out from it. Although the Karada Scan appears to be at the bottom left corner of the advertisement, it is hard to know that it is actually a fat analyzer. Consumers would absorb the message better if they highlight the product and people would put effort to relate the revolting liquid with the Karada Scan out of curiousity. Next, the brief description of the promoted tagline should be enhanced by its size due to the fact that it is a little too small to read for their targeted audiences. Busy consumers do not have the time to squint their eyes such tiny words because it is time consuming and it looks unnecessary.
Analysis
The Karada Scan advertisement has collected different impressions from our group members. Firstly, even though it is just a print advertisement without any moving visuals being involved, yet it still manages to leave us with the feeling of uneasiness. The uncomfortable sighting comes from the liquid substance pouring out from the body as it looks rather disturbing. Some of us linked the metal can with body-related products since it has a body image on it. Nonetheless, one of our group members described the liquid substance as a type of food pouring out from the body. Following on, looking through the whole advertisement, it is understood that the body fats was intentionally made to look disgusting to represent how excessive fats can bring unpleasant diseases to our bodies. Although we do have different interpretations on the liquid substance, however it still manages to invoke our emotions which is a brilliant idea especially if the advertisement is trying to spread an awareness.